Walking On Air Shoes at Work

Foot fatigue
is impacting
your P&L.

Cheap work shoes cost your organization in the long run. It shows up in employee turnover, lower productivity, and injury claims. Walking On Air is a podiatrist-designed work shoe, custom-fit to every employee and engineered to minimize those organizational drains.

All-white Walking On Air casual sneaker, side view

The cost.

Replacing a frontline employee costs about 40% of their salary. Pain from standing eliminates hours of weekly productivity.

The fix.

Sophisticated footwear engineered by a foot surgeon (3+ years of development) and fitted to each employee's foot scan, supporting and cushioning them for the whole shift.

01 — The cost you already carry

More than half of the average American workday is spent standing.

For hospital staff, first-line responders, flight crews, hospitality, and teachers, it is more than half. That load does not stay in their feet. It moves to your employee turnover report, your overtime line, and your claims history.

40% of salary

Cost to replace one frontline employee

Gallup
$60,090

Cost to replace one staff nurse

NSI, 2026
13 hrs / week

Productive time lost to working through lower-body pain, among workers who have it

UK study of 1,035 workers
$9.9 billion

Annual U.S. workers' comp cost of same-level falls, the second-costliest cause of disabling injury

Liberty Mutual, 2026

02 — Retention

People leave jobs that hurt.

Nobody writes “physical wear” on the exit form. In one survey of bedside nurses, those who had switched jobs reported more foot pain than those who stayed. Every one of those departures costs you a recruiter, a training cycle, and months of reduced output.

$3.6M
Turnover cost a year
$46K
Program cost
3 of 200
Stay, and our shoes pay for themselves

For a workforce of 1,000 with 20% annual turnover and a $45,000 average salary, turnover costs about $3.6 million a year. Putting every one of them in WOA under our Discount Partnership costs about $46,000. That is 1.3% of the problem. It pays for itself if 3 of those 200 people stay.

Hospital example

One point of nurse turnover costs the average hospital $295,000 a year. Covering a quarter of the price on 500 pairs costs about $23,000.

03 — Productivity

Pain does not call in sick. It shows up and works slower.

Workers with job-related lower-body pain report being about a third less effective on shift, and lose another four hours a week to absence. You are paying full wages for those hours. A shoe that holds up through hour ten can give some time back.

1/3

less effective on shift, among workers with job-related lower-body pain

4 hrs

more lost to absence every week by the same workers

04 — Run your break-even

How many people would have to stay for this to pay for itself?

Your numbers
Default 40%, Gallup's frontline estimate
Your break-even
What turnover costs you each year
$3,600,000
What a Discount Partnership costs you
$46,250
1.3% of your annual turnover cost
Departures you need to prevent to break even
3
of 200 expected departures a year

We will not promise you a turnover number. We will show you how small the bet is, then measure it with you.

Assumes a $185 pair and every employee taking part.

05 — How the shoe works

Comfort alone does not fix it. Comfort plus support does.

A soft cushioned shoe feels good in the store and lets the foot collapse by month two. A stiff shoe stabilizes the foot but punishes it on hard, man-made floors. Foot fatigue goes down when one shoe does both: cushioning and support.

Pair of brown Walking On Air dress sneakers with black soles, one resting on the First Edition box
#1

Comfort.

A removable cork-and-foam insole (comfort & support) under a full-grain leather upper shapes to the wearer’s feet.

#2

Support.

A reinforced heel counter and nylon shank keep the heel upright and the arch from rolling in as the hours add up.

#3

Work-ready.

Slip-resistant outsole. Professional styles that look as good as they feel.

#4

Fit.

Every pair is made to order from the employee's own scan: eight measurements per foot, taken on their phone in 30 seconds. Left and right can be different sizes and widths, because most feet are. If it doesn’t fit right, we remake them for free.

#5

Style.

This isn’t a boring work shoe. Our sophisticated styles will appeal to your employees and provide higher satisfaction.

Worn-out foam shoes vs. WOA

06 — The doctor behind it

Designed by a surgeon who spent 35 years fixing what bad shoes do.

Dr. Jay LeBow, DPM, FACFAS, is a board-certified foot and ankle surgeon, a co-founder of Walking On Air and our Chief Biomedical Officer. He has treated patients for 35 years and spent 25 seasons as team podiatrist for the Baltimore Orioles, keeping professional athletes on their feet through a 162-game season. Every WOA shoe starts with his requirements for how a foot should be held and cushioned over a long day.

35
years treating patients
25
seasons as Baltimore Orioles team podiatrist
DPM
FACFAS, board-certified foot and ankle surgeon

07 — Three ways to partner

Three levels of partnerships.

All-white Walking On Air casual sneaker
#1

Discount Partnership

We take 25% off. You cover 25%. Your employee pays half.

On a $185 pair: WOA discounts $46.25, you contribute $46.25, your employee pays $92.50.

Your cost
About $46 per participating employee.
Your commitment needed
Low. We bill you directly for the discounts. You market to your employees.
Best for
Busy professional organizations that don't need customized WOA shoes for specific needs (i.e., safety toe).
All-black Walking On Air casual sneaker with a sample logo embossed on the heel
#2

Your Logo

Our shoe, your mark. Employees order directly from us.

We add your logo to a WOA style and set up a private store page for your organization. Your people scan, order, and get support from us directly.

Your cost
Manufacturing fee for stocking components.
Your effort
Medium. Approve the design, medium costs, and market to your employees. We handle the rest.
Best for
Organizations with a uniform standard and/or want standardization.
Sample custom shoe in navy, white and red on the WOA sole
#3

Your Shoe

A shoe designed for your organization alone.

Your colors, your materials, your uniform spec, built on the WOA platform and fit to every employee individually.

Your cost
On-site meeting. Full design, material procurement, scope, and production.
Your effort
Highest cost, and you market to your employees.
Best for
Large workforces where the shoe is part of the uniform, and you want to make a statement.

08 — Who it is for

Built for any workforce that works standing.

  • Healthcare

    Twelve-hour shifts, hard floors, the highest replacement costs in the building.

  • Public safety

    Long posts and patrols in a shoe that still passes inspection.

  • Airlines and travel

    Gate to gate, terminal to cabin, in uniform.

  • Hotels and restaurants

    Front-of-house polish with a work shoe underneath.

  • School districts

    On their feet from first bell to dismissal.

  • Retail and facilities

    Concrete floors, all day.

Put ten of your team members in Walking On Air Shoes for 60 days.

Then look at the numbers. We supply the shoes at cost, the scan, the survey, and the readout.

Walking On Air First Edition box, opened to show a pair of white sneakers

09 — FAQs

Questions leaders ask.

What evidence is there that shoes affect turnover?
The research links standing work to foot pain, and foot pain to lost hours and job changes. No study we know of isolates a shoe's effect on retention.
What does it cost?
Under the Discount Partnership, about $46 per participating employee on a $185 pair. You set a cap on participation.
Which budget does this come from?
Customers typically look at uniform, retention, wellness or safety budgets.
How do you fit hundreds of people without a fitting day?
Each employee does a 30-second scan in their phone's browser. We build their pair from eight measurements per foot.
What if a pair does not fit?
Every pair comes with a 30-day wear period, free returns and a free remake. Our return rate is 3.85%, against an industry average of 18.5%.
Are they slip resistant?
Yes. The outsole has been independently tested to ASTM F2913.
How much work is this for our team?
For the Discount Partnership, sharing a link and approving an invoice. We handle scanning, fulfillment, returns, and support. You handle marketing (emails) to your employees.